Título: | THE VULNERABILITY OF THE LOW-INCOME CONSUMER | ||||||||||||
Autor(es): |
HANNAH DE CARVALHO JACOB |
||||||||||||
Colaborador(es): |
MARCUS WILCOX HEMAIS - Orientador |
||||||||||||
Catalogação: | 11/ABR/2023 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62162@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62162@2 |
||||||||||||
DOI: | https://doi.org/10.17771/PUCRio.acad.62162 | ||||||||||||
Resumo: | |||||||||||||
The present study seeks to analyze how vulnerable low-income consumers
are within a society, considering that their level of education and purchasing
power can restrict them in the face of market practices. After the pandemic, there
was an extraordinary increase in consumer complaints to legal bodies due to new
consumer contact with e-commerce. However, this scenario only served as a
magnifying glass so that we could see beyond the adaptation of the consumer to
the new consumption habits and the problems that already existed. Based on
this, exploratory technical-projective research was carried out in order to collect
data on the knowledge and attitudes of low-income consumers in the midst of
consumption situations.
|
|||||||||||||
|