TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ANALYSIS OF THE 7P S OF MARKETING MIX AND THE ATITUDE OF THE CONSUMERS IN FRONT OF THE RESTAURANTES KONI AND GURUMÊ OF RIO SUL MALL | ||||||||||||
| Autor(es): |
VITORIA BROWN FONSECA DALTRO MALTA |
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| Colaborador(es): |
MARCUS WILCOX HEMAIS - Orientador |
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| Catalogação: | 11/ABR/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62160@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62160@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.62160 | ||||||||||||
| Resumo: | |||||||||||||
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The present study seeks to analyze the atitude of consumers towards the
7p s of Marketing mix of the restaurants Koni and Gurumê inside Rio Sul
shopping mall. Therefore, a qualitative research was carried out for two groups:
consumers of Koni and the consumers of Gurumê, englobing all 7p s of the
marketing mix. The research had na exploratory character and was held with
eights person s per group, men and women between 19 and 30 years old. These
answered questions about: Porduct/Service, Promotion, Place, Price, Processes,
People and Physical Evidence. With this, the research was carried out on top of
the data collected and the comparison between the opinions of the two groups
and their diferente opinions.
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