TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE PROCESS OF ACCULTURATION OF BRAZILIAN CONSUMERS OF SOUTH KOREAN CULTURAL PRODUCTS AND THEIR CONSUMPTION BEHAVIOR IN THE LIGHT OF DIDEROT EFFECT | ||||||||||||
| Autor(es): |
AMANDA VICTORIA SEABRA AMADO |
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| Colaborador(es): |
MARCUS WILCOX HEMAIS - Orientador |
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| Catalogação: | 11/ABR/2023 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62142@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=62142@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.62142 | ||||||||||||
| Resumo: | |||||||||||||
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The objective of this study is to analyze the process of acculturation of Brazilian consumers to South Korean culture and to understand how it affects the consumption of other products linked to Asian culture, mainly related to entertainment, language, and gastronomy. It s important to mention that the study was carried out by using exploratory qualitative research, by semi-structured interviews with 22 consumers of these products aiming to obtain answers related to the study problem and using the guiding concepts presented in the theoretical framework, which are Identity and Lifestyle, Consumer Acculturation and Diderot Effect. Thereby, it was possible to verify that the impacts on the behavior of these Brazilian consumers of South Korean cultural products are diverse.
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