TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE EFFECT OF AUGMENTED REALITY ON THE PURCHASE INTENTION OF CONSUMERS IN ONLINE RETAIL | ||||||||||||
| Autor(es): |
ALINE HENRIQUES MEDEIROS DE JESUS |
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| Colaborador(es): |
VIVIAN PEUKER SARDON STEINHAUSER - Orientador |
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| Catalogação: | 24/NOV/2022 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=61382@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=61382@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.61382 | ||||||||||||
| Resumo: | |||||||||||||
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The following study seeks to bring an analysis of the role that Augmented Reality (AR) has in the consumer experience and their purchase intention applied to online retail via mobile device. For this, the following concepts were analyzed: Augmented Reality, Online Experience Marketing, Digital Marketing and Retail Consumption. To understand this question, a qualitative and exploratory research was carried out, taking into account the point of view and the bias of the interviewees. With this result, it was possible to realize that consumers, after an Augmented Reality experience, are led to evaluate relevant aspects before the purchase decision.
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