TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CASA FARM: CONSUMER PERCEPTION OF THE FARM BRAND CONCEPT STORE | ||||||||||||
| Autor(es): |
MILENA LOPES LETA |
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| Colaborador(es): |
BARBARA PAGLIARI LEVY - Orientador |
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| Catalogação: | 05/SET/2022 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=60465@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=60465@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.60465 | ||||||||||||
| Resumo: | |||||||||||||
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This work aims to analyze the concept store of the Farm Rio brand, known as Casa Farm located in Lagoa Rodrigo de Frestas in Rio de Janeiro, is noticed by consumers. To reach the final objective of this study, the study identifies how Casa Farm ends up contributing to the brand image. A literature review was carried out, including articles, books and academic studies. To perform the analysis, qualitative interviews were carried out based on in-depth interviews with a sample of 15 people. Through data analysis, it is concluded that consumers identify aspects related to sensorial marketing at Casa Farm and the importance of the concept store for branding the brand.
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