TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ANALYSIS OF BEAUTY E-COMMERCES USING CONCEPTS OF HUMAN COMPUTER INTERACTION | ||||||||||||
| Autor(es): |
ANA CAROLINA OLIVEIRA COSCARELLA |
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| Colaborador(es): |
ALBERTO BARBOSA RAPOSO - Orientador |
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| Catalogação: | 04/MAR/2022 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=57552@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=57552@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.57552 | ||||||||||||
| Resumo: | |||||||||||||
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The project aims to make a complete analysis of beauty e-commerces, using
the Segredos de Salão website as a reference and proposing the necessary
improvements considering all the steps and evaluations proposed by the
concept known as Human-Computer Interaction such as: Tests, Personas,
Questionnaires, Heuristic Assessments and Usability Methods. After applying
the methodologies, it was possible to identify several problems that really
impact sales and traffic on the platform related to layout, standardization of
screens, error prevention and ease of purchase journey. It is concluded that
the website requires changes so that the user experience within the platform is
accessible, practical, and efficient, attracting greater visibility to the website
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