TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE IMPACT OF DISNEY S SUSTAINABLE STRATEGIES ON THEIR IMAGE IN THE BRAZILIAN MARKET | ||||||||||||
| Autor(es): |
DANIELA LACOUTH MOTTA DE BARROS GOMES |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 03/FEV/2022 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=57301@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=57301@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.57301 | ||||||||||||
| Resumo: | |||||||||||||
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The study aims to analyze how Disney, one of the biggest companies in the entertainment world has responded to the raising need for sustainability strategies and how this affects their image in the Brazilian market. To study this analysis a research was carried out with one hundred and fifty people with the intend of analyzing respondents in order to analyze the existing perceptions and how they are affected by the company s attitudes. Thus, it is possible to find out how sustainability strategies help to maintain the company s image.
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