Argumento bookstore was founded in the 70s amidst the Brazilian military dictatorship. It has lived through many different moments and today it lives perhaps the most challenging in its history, the digitalization of the market with major competitors. Therefore, it faces the adversities of remaining active in this increasingly digital sector. Even more so with the incorporation, by organizations, of new technological developments and the use of social networks as a sales and brand exposure tool. It could become an eventual threat to the businesses of those who do not follow its rhythm. With the arrival of the pandemic due to Covid-19, this market migration was amplified, but there were also both economic, political and social impacts on the way the world operated. This event appeared as a sudden and drastic change in the direction of operations of many organizations and different sectors of the economy. Their preliminary projections are used as an external analysis factor. Through interviews conducted with customers and employees, associated with the study of market transformations, we seek to understand how these new consumption habits are carried out and the importance of companies adapting quickly. This present study had as its main objective, the development and implementation of a marketing strategy that helps to expand the customer network, obtain a relationship and bond with its target audience, creating greater added value for the brand and consequently converting it into an increase in book sales and market share. This makes it possible for the organization in question to have the resources to remain in this market, in addition to creating opportunities for it to grow in a healthy and natural way. And finally, the suggestions for proposed actions are in accordance with the organization s capabilities and limitations. These proposals have the potential to change the way the brand treats its relationship with the customer and target audience, exploring new sales and delivery alternatives for the product or service, and if these are applied in a cohesive way, the organization has much to gain.