TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | DIGITAL MARKETING OF AN ONLINE CLOTHING STORE | ||||||||||||
| Autor(es): |
LETICIA SOUSA XAVIER CORREIA |
||||||||||||
| Colaborador(es): |
VIVIAN PEUKER SARDON STEINHAUSER - Orientador |
||||||||||||
| Catalogação: | 10/JAN/2022 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=57009@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=57009@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.57009 | ||||||||||||
| Resumo: | |||||||||||||
|
Currently, information changes with great speed, surpassing resources that have been widely used. In this scenario of constant dispute of customer attention, brands need to outline strategies that talk well with their goal and with their target audience and, seeking to know their client will be something increasingly constant, due to the fact that consumer preferences change with each new technology launched. Therefore, the aim of this study is to address these marketing strategies for an online store of women s clothing in the retail industry that, due to the constant changes mentioned, has been in need of innovation, seeking to respond to how an online store can stand out among so many competitors.
|
|||||||||||||
|
|||||||||||||