This study intends to evaluate how the participation of the brand, Wöllner, in the Olympics, in partnership with the Brazilian Olympic Committee, as the official provider for the Brazilian team, impacted the brand. The study intends to understand what were the main differentials for the brand to be chosen as the official supplier, the story behind the project and the results that this partnership brought, willing to understand whether it was beneficial or not for the brand. The main aspects of Branding, business models (VRIO Model) and the stakeholder theory were studied to understand the universe of brand management and its main factors and actors. The analysis was developed based on interviews with Lauro Wollner, the brand s founder, and the current CEO, Giuliny Shauer, going deeper into the history of the brand and the partnership with the BOC (2021). An analysis was also made upon Wöllner s Instagram metrics (2021) and Internet researches, considering editorials (magazines and newspapers) and other social networks, in order to observe differences in the interaction between user x brand and the repercussion of the brand s Olympic collection as a whole. In order to focus and delimit the study, it was decided to focus on the two main members for Wollner, to carry out the interview, and consider the brand’s main social network to analyze the metrics. To assess the impact of the project, the study focuses on key players in different segments: the BOC team, the Wöllner team, media (magazines and newspapers), athletes and fashion agents. The development on the subject was based on interviews with Lauro Wollner and Giuliny Shauer (2021), as well as Wollner s Instagram metrics from 2021, and online magazine and newspaper reports (2021). The conclusion was made based on the results, impacts and repercussion analyzed from different sources and based on the metrics and numerical results sought by Wollner.