TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CONSUMER ATTITUDE AND PERCEPTION TOWARDS CHINESE SMARTPHONES | ||||||||||||
| Autor(es): |
JOAO BORGES MIRANDA |
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| Colaborador(es): |
MARCUS WILCOX HEMAIS - Orientador |
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| Catalogação: | 06/JAN/2022 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=56972@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=56972@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.56972 | ||||||||||||
| Resumo: | |||||||||||||
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This study aims to analyze consumer attitude and perception towards Chinese smartphones. In order to do said analysis, firstly, a qualitative research was carried out with ten interviewees, so that a range of attributes, considered important to the interviewees, could be selected. Then, a quantitative research was carried out with one hundred and forty seven participants, so that the selected range of attributes could be evaluated and, therefore, have determined which attributes have a greater influence on consumers when they have to decide which smartphone to buy. This way, it could be ascertained that attributes such as value for money and battery life are more determining than design, for example.
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