TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE BENEFITS AND RISKS OF IMPLEMENTING BIG DATA IN A RETAIL COMPANY | ||||||||||||
| Autor(es): |
EDUARDO ARANTES DE ABREU AFFONSO |
||||||||||||
| Colaborador(es): |
VIVIAN PEUKER SARDON STEINHAUSER - Orientador |
||||||||||||
| Catalogação: | 05/JAN/2022 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=56944@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=56944@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.56944 | ||||||||||||
| Resumo: | |||||||||||||
|
This work aims to do a case study with Lojas Hilston, a retailer headquartered in Rio de Janeiro, founded in 1965, currently has stores in various districts of the city, most located in the west side, also having a unit in the center. The purpose of the research is to understand how the organization works and understand how Data Analytics can contribute to the company, analyzing benefits and possible risks of investing in Big Data. In order to propose improvements for the businesses of Histon Stores and understand the importance of these tools in a highly competitive market such as virtual retail. And seek to delve into some technologies related to the context of Big Data.
|
|||||||||||||
|
|||||||||||||