TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE CHALLENGES AND MOTIVATIONS FOR HIRING FUNERAL PLANS | ||||||||||||
| Autor(es): |
CAMILLA QUEIROZ CASTILHO |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 04/JAN/2022 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=56922@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=56922@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.56922 | ||||||||||||
| Resumo: | |||||||||||||
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The purpose of this research was to understand the different perceptions of people who have the funeral plan and also those who do not have in relation to this market, that is, what were the motivations and challenges during the purchase decision process. In addition, a more strategic vision was also addressed, with the participation of an influential businessman in the funeral market. For this, individual qualitative surveys were carried out, with the purpose of capturing information and deep opinions of the interviewees about feelings, sensations and experiences in the funeral market. At the same time, the concepts of consumer behavior were addressed to base the research.
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