TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CONSUMER BUYING BEHAVIOR IN THE MERCADO LIVRE | ||||||||||||
| Autor(es): |
BERNARDO CAULLIRAUX CAMAROTTI |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 04/JAN/2022 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=56906@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=56906@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.56906 | ||||||||||||
| Resumo: | |||||||||||||
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This study aimed to analyze the entire behavior of e-marketplace Mercado Livre consumers during the decision process to purchase a product advertised on the website. The platform has several ads offering the same product, thus seeking to identify the main points that lead the consumer to choose which one to make the purchase. From this perspective, the analysis was based on identifying the strengths and weaknesses of the ads and advertisers and defining the main actions that should be taken by them to achieve a greater amount of sales. Quantitative research with an exploratory and descriptive character was carried out on Google Forms, with 142 people. The survey found demographic data and consumer buying behavior within the Mercado Livre platform.
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