This study analyzes the consumption behavior of women, considering the impact of the collaborative economy on their purchasing decision making process. The main objective of the study was to identify how is the perception of buyers in relation to the collaborative market of used clothes. To this do so, the available basic bibliography was used, as well as several articles and periodical publications on the subject. The methodology chosen was personal interviews, performed individually, following a pre-defined script that explores the main and secondary objective of the study. Subsequently, the results were analyzed based on the bibliography and results obtained by other authors both national and international, in order to verify the impacts caused by the collaborative economy of used clothingand how this market influences the buying behavior of the Brazilian consumer located in Rio de Janeiro.