TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | EVALUATION OF PRICING MODELS AND STRATEGIES IN SEARCH OF PROFITABILITY: THE CASE OF A CONSUMER GOODS INDUSTRY | ||||||||||||
| Autor(es): |
JULIENE DE CASTRO DE OLIVEIRA |
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| Colaborador(es): |
FERNANDO CARLOS RODRIGUES CORTEZI - Orientador |
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| Catalogação: | 05/AGO/2021 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=54087@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=54087@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.54087 | ||||||||||||
| Resumo: | |||||||||||||
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Profitable pricing is a strategic process of great relevance for companies. This work has as main objective to explore the financial analyzes considered necessary to make price decisions that lead to profits. The methodology used was the case study in a multinational company. The study showed that the company has a well-developed price management process and uses advanced revenue management tools, which makes it possible to define strategies not only based on margin recomposition based on inflationary pressures, but also to explore differentiated profitability ranges. The result of this study allows to bring a practical application of the concepts presented in the literature.
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