TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | EXPERIENCE MARKETING AND TOURISM IN PAINEIRAS CORCOVADO | ||||||||||||
| Autor(es): |
RAFAELA GONCALVES DA SILVA |
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| Colaborador(es): |
ALESSANDRA BAIOCCHI ANTUNES CORREA - Orientador |
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| Catalogação: | 02/AGO/2021 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=53999@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=53999@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.53999 | ||||||||||||
| Resumo: | |||||||||||||
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Bearing in mind that tourism and entertainment represent the second largest
GDP in the state of Rio de Janeiro, the objective of this study is to analyze the
visitor s experience in Paineiras-Corcovado, the most popular tourist spot in the
city. Theories related to experience marketing, place marketing and tourism
marketing were addressed. The research was carried out through interviews and
analysis of the testimonials of the TripAdvisor website. The results show that the
experiences lived fall into the four dimensions proposed by Zatori et al (2018):
social, emotional, mental and flow. The main motivation of visitors is to contemplate
the beautiful landscape and discover one of the most important attractions for
Brazilian tourism. However, to improve the experience, it is necessary to pay more
attention to the interaction between people, especially in times of pandemic, to
improve the attendance of employees and services related to security and
information.
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