This research aims to analyze the importance of implementing digital marketing at Dentotal, along with the ways adopted to capitalize customers. With the Covid-19 pandemic came both economic, political and social impacts on the way the world operated. In this scenario, Dentotal remained alive, especially by adapting to new market trends. Through qualitative interviews carried out with patients and specialists in the marketing area, together with proposals for improvement, ways to retain and loyalize customers as much as possible are analyzed, through a good relationship with the client, together with a good dental office with prices accessible, creating greater added value for the company and, consequently, converting into an increase in sales and market share. The study follows with a conclusion and final considerations on the topic addressed, focusing on evaluating the gains obtained with the digital marketing strategy, making it possible to measure and control the results of actions.