The purpose of this work is to assess whether the shares of SBF Group, listed on the Brazilian stock exchange, B3, under the ticker SBFG3, constitute a good investment, given the calculation of its fair value. The process will be carried out through Valuation, more specifically, from the perspective of Discounted Cash Flow (DCF) to the Equity and from the perspective of exit multiple. The historical accounting data used were taken from the financial documents (Standardized Financial Statements and Earnings Releases), available on the Group s Investor Relations website. Based on historical data and conversations with the company s directors, projections were made for the next seven years, from where a perpetuity rate was applied. Based on the assumptions adopted, it was concluded that the company, on the cutoff date (06/08/2021), was trading significantly above its fair value; in other words, its market price on B3 was overvalued in relation to its intrinsic value, calculated by the Discounted Cash Flow to the Equity and by exit multiple.