TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | FACTORS THAT INFLUENCE THE ADOPTION OF INNOVATIVE FINANCIAL PRODUCTS: A STUDY ON THE CRYPTO INVESTOR | ||||||||||||
| Autor(es): |
ARTUR ANGELO PRADAL DE SOUZA |
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| Colaborador(es): |
JORGE BRANTES FERREIRA - Orientador |
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| Catalogação: | 23/JUL/2021 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=53862@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=53862@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.53862 | ||||||||||||
| Resumo: | |||||||||||||
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The financial markets is under profound changes, both In the profile of investors and in the offer of new products. This study aims to understand the motivations behind the decision of investors to adopt innovative products, especially cryptoassets. Based on the model Adoption of Innovative Investments proposed by Hoffmann and Broekhuizen (2010), were analyzed the effects of psychological factors and constructs related to the product’s characteristics in the adoption of investments in crypto. The selected constructs were: Intolerance of ambiguity, dispositional innovativeness, willingness to trust, perceived ease of use and perceived usefulness. A questionnaire was developed, with scales already used in previous research, to measure the constructs influence in the adoption of this new asset class by Brazilians. The results proved a good reliability of the proposed model, however the hypothesis that related the willingness to trust with the adoption of cryptoassets was not proven.
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