TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | SPONSORSHIP OF EXPERIENCES IN MAJOR EVENTS PROVIDED BY TELECOMMUNICATIONS COMPANIES | ||||||||||||
| Autor(es): |
BRUNA TRINDADE DE ALMEIDA |
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| Colaborador(es): |
ALESSANDRA BAIOCCHI ANTUNES CORREA - Orientador |
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| Catalogação: | 22/JUL/2021 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=53852@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=53852@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.53852 | ||||||||||||
| Resumo: | |||||||||||||
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This study aims to observe and analyze the brand experiences that Telecom
companies provide to their customers in major events, thus seeking to suggest
new actions. The study was conducted with business executives who work with
sponsorship and with the audience of these events. To this end, an exploratory
qualitative research was conducted with interviews. The aim was to understand
which actions these Telecom companies are currently implementing, and which
experiences are most valued by the consumer. The results indicate that the
experience actions meet the expectations of consumers at the event; however, it
is necessary to invest more in the pre- and post-event processes.
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