Título: | THE INTERNAL MARKETING AS AN IMPLEMENTATION AND MANAGEMENT TOOL TO A DIVERSITY PROGRAM | ||||||||||||
Autor(es): |
BRENDA DOS SANTOS PRAVATO |
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Colaborador(es): |
MARCUS WILCOX HEMAIS - Orientador |
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Catalogação: | 22/JUL/2021 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=53843@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=53843@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.53843 | ||||||||||||
Resumo: | |||||||||||||
This paper aims to analyse how internal marketing was employed in the implementation and management of the Ball Corporation Diversity Program. In the first stage, a qualitative interview was conducted with Suelen Moraes, Head of Diversity and Inclusion of the Company. The second part consisted of interviews with the company employees. Exploratory and qualitative methodology were applied. By mining the data collected, it was possible to realise the degree of use of internal marketing concepts in order to implement the Diversity and Inclusion Program, understanding how this point of view values the program perception.
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