The consumer behavior has different influences given by diferente factors. According to Kotler and Keller (2006), consumer buying behavior is directly influenced by cultura, social, personal and psychological factors. By that, it is expected that there is an understanding to which fator the Feminism and Women Empowerment guidelines belong and the way in wich They influence the consumption of erotic products. In view of the objective of this study, given the interest in undertanding the impacto f Women Empowerment and Feminismo n the consuption of erotic products, a quantitative survey was carried out Where the degree os association of 101 women to the mentioned guidelines and their inclination to consume erotic products, as well as data on the profile and ways to connect with the Market. The results demonstrate that thera is a Strong association of women with the topics studied and a Strong inclination to consume erotic products, creating na association between the degree of influence given by the guidelines in the contexto os sexuality ante the behavior consumers in this Market.