The craft brewery brand Therezinha, founded in 2016, has lived different moments since its creation, even with little time on the market. Nowadays the company faces the adversities of staying active in this sector with increasing competition and well pulverized. This happens even more with the organization incorporating new technological advents and the use of social medias as a tool for selling and exposing the brand. It may become an eventual threat to the business of those who do not follow their pace. With the arrival of the pandemic due to the Covid-19, also came both economic, political and social impacts that affected the way the world operates. This event appeared as a sudden and drastic change in the operations of many organizations and various sectors of the economy. Having their preliminary projections used as external factor of analysis. Through interviews with clients and industry experts, associated with the studies of the market transformations, we seek to understand how these new consumption habits are made and the importance for the companies to quickly adapt to them. This study had as its main objective the development and implementation of a marketing strategy that will help to expand the customer network for the company, as such as obtaining a good relationship and bond with its target audience, creating a greater added value for the brand and consequently converting in an increase in sales and participation in the market of craft beers. Thus enabling the organization in question to be able to recover and maintain itself in this market, in addition to creating opportunities for it to grow in a healthy and natural way. And finally, the suggestions for proposed actions are in accordance with the capabilities and limitations of the organization. These suggestions have the potential to change the way the brand treats its relationship with the customer and target audience, exploring new sales alternatives and product or service delivery. If these suggestions are applied in a cohesive way the company has a lot to gain.