TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE STREAMING EVOLUTION: THE CASE OF GLOBOPLAY | ||||||||||||
| Autor(es): |
MATHEUS COSTA FRANCA |
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| Colaborador(es): |
JORGE BRANTES FERREIRA - Orientador |
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| Catalogação: | 22/ABR/2021 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=52370@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=52370@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.52370 | ||||||||||||
| Resumo: | |||||||||||||
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The evolution of the streaming market is changing the way of consuming content and the worldwide media and technology scenario. In Brazil this movement has grown in recent years, driven by several factors. This study aims to analyze the evolution of this market from the point of view of a Brazilian company. Using the case study method, with the purpose of seeking a deeper understanding of how these technology companies have sought consumer adhesion to this new practice of consuming online content. The study was qualitative in nature and interviews were conducted with the company s employees and secondary data were collected. Thus, it was possible to define the evolution of the process in the company regarding the entry into a new market, identifying the strategy and the reasons that determined such actions, and still, confronted with the literature on the subject.
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