Nowadays, digital media is gaining more and more space in people s daily lives due to the growing access to the internet. One of the most accessed platforms is YouTube and the Brazilian personalities that make up this platform have been gaining great fame and popularity. Many subjects are dealt with on the website, among them some such as science, technology, news, music, games and everyday life. There are also Brazilian companies that are on this platform and share free content with their audience. These contents, although free, do not gain the same visibility as that of independent creators, which were previously anonymous people. From that, companies have a huge amount of information and the opportunity to make their content attractive in the same way as the great youtubers and thus, having a commercial opportunity from an audiovisual platform.