TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | HOW CONSUMERS OF THE FEMALE CLOTHING BRAND FARM PERCEIVE ITS CONTENT MARKETING | ||||||||||||
| Autor(es): |
BRUNA MENDONCA SANTIAGO |
||||||||||||
| Colaborador(es): |
BARBARA PAGLIARI LEVY - Orientador |
||||||||||||
| Catalogação: | 04/MAR/2021 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=51681@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=51681@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.51681 | ||||||||||||
| Resumo: | |||||||||||||
|
The object of this study is to make an analysis on how consumers of the female clothing brand FARM perceive its content marketing and their perception towards this communication tool. Using bibliographic review, the point was studied and the referencial theory was compared with interviews information. The study shows what are the main tools used by FARM to set its content marketing, highlighting the blog Adoro!, its website, Instagram profile, Facebook and newsletters reports. The interviews brought a better vision on what are the perceptions of the consumers based on these channels. It is obserd that FARM s content marketing creates a competitive advantage to the brand, with some observations discussed in this study.
|
|||||||||||||
|
|||||||||||||