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TRABALHOS DE FIM DE CURSO @PUC-Rio
Consulta aos Conteúdos
Estatística
Título: COLONIAL IMAGES IN CONTEMPORANEITY: A STUDY ABOUT THE BRAZILIAN VIEW OF ADVERTISEMENTS RELATED TO AFRICA
Autor(es): ROBERTA VELOSO CARDOSO
Colaborador(es): MARCUS WILCOX HEMAIS - Orientador
Catalogação: 02/MAR/2021 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=51667@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=51667@2
DOI: https://doi.org/10.17771/PUCRio.acad.51667
Resumo:
This study aimed to investigate if and how colonial thinking influences the vision of Brazilian consumers about advertisements that have association with Africa. Thus, fifteen qualitative interviews were conducted in Rio de Janeiro using in-depth interviews. Trought these responses it was possible to verify that most of the interviewees based their opinions about Africa on colonial stereotypes and that those are reinforced by the media and advertisements.
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