TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | INTERNATIONAL ENTREPRENEURSHIP STRATEGY: CHOCOLATE Q CHALLENGES | ||||||||||||
| Autor(es): |
MARIA EDUARDA CARVALHO DE AZEVEDO |
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| Colaborador(es): |
LYGIA ALESSANDRA MAGALHAES MAGACHO - Orientador |
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| Catalogação: | 02/MAR/2021 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=51646@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=51646@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.51646 | ||||||||||||
| Resumo: | |||||||||||||
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This article aimed to understand the entrepreneurial internationalization process of the company Q Chocolate, considering that the process started in 2012 and that there is a desire of the partners, in a future moment, to expand the company to as many continents as possible. The Q Chocolate brand, was the only Brazilian brand that gained space in the list of the most famous tea house in England Fortnum and Mason, which hosts the most exclusive chocolates in the world, having also exported to countries like Japan, Norway and China. Therefore, the dimensions of international entrepreneurship were analyzed in the first stage of the internationalization process, already carried out, and these same dimensions were considered for recommendations for the second stage of this process.
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