This work consists in the development of a Business Plan for a company that will act in the renewable energy market through the development of projects and sale of systems called photovoltaic power generation kits. These systems allow the consumer to generate their own energy simply, cleanly and cheaply. The Brazilian potential for generating this type of energy is very large due to the high incidence of solar rays and has been little explored. This factor of high potential of generation and little development encourages the entrepreneur to explore this market, and the business plan helps to put the idea into practice and seek information that fuels the business. The business plan developed here will present a thorough analysis of the market, strategic planning, marketing plan, operational and financial plan of the company.