TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ANALYSIS OF THE BRAZILIAN CARGO TRANSPORT MARKET: COMPETITIVE ADVANTAGE IN THE ROAD MODAL | ||||||||||||
| Autor(es): |
IGOR MOREIRA OLIVEIRA DANTAS |
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| Colaborador(es): |
MARCO AURELIO DE SA RIBEIRO - Orientador |
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| Catalogação: | 01/MAR/2021 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=51627@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=51627@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.51627 | ||||||||||||
| Resumo: | |||||||||||||
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This article was written with the purpose of understanding which resources generate a sustainable competitive advantage for road cargo transport companies. To understand sector reality, it was done a market analysis. Following, qualitative interviews were conducted with professionals currently working in the sector. The data generated by the interviews was used to build a value chain scheme of a small-sized cargo transport company and to list the main resources identified in the company. then, this list was analyzed according to the VRIO analysis model to determine if the feature generates or not sustainable competitive advantage.
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