TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | AN ANALYSIS OF ATTITUDE, CONSUMPTION AND SUSTAINABLE ENTREPRENEURSHIP FROM THE PERSPECTIVE OF GENERATION Y | ||||||||||||
| Autor(es): |
GABRIELLE SILVA DOS SANTOS |
||||||||||||
| Colaborador(es): |
MARCOS COHEN - Orientador |
||||||||||||
| Catalogação: | 01/MAR/2021 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=51624@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=51624@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.51624 | ||||||||||||
| Resumo: | |||||||||||||
|
The present study aimed to analyze the attitude, consumption and sustainable entrepreneurship from the perspective of generation Y. It enables a better understanding of the profile of Millennials, making it possible to understand how sustainability influences their personal and professional lives. In this study, a quantitative survey was carried out in a survey format with 112 young people of generation Y. The data of this research provided information regarding demographic data, perception of concepts related to sustainability, attitude towards sustainability, consumption behavior towards sustainability and entrepreneurial intention. The result of the analysis of these data showed that young people in the sample of this generation understand the concepts of sustainability and sustainable consumption, have a very favorable attitude to sustainability and partially sustainable consumption behavior, showing a tendency to start new sustainable enterprises, which include the three Ps (people, planet and profit) of corporate sustainability.
|
|||||||||||||
|
|||||||||||||