TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ENTREPRENEURSHIP AND MODERN ORGANIZATIONAL CULTURE: RESERVA CASE | ||||||||||||
| Autor(es): |
ERIC GEWERC |
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| Colaborador(es): |
LYGIA ALESSANDRA MAGALHAES MAGACHO - Orientador |
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| Catalogação: | 26/FEV/2021 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=51612@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=51612@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.51612 | ||||||||||||
| Resumo: | |||||||||||||
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Faced with such a competitive market that we live in today, organizations are looking for differentials to survive and prosper. An organizational culture oriented to entrepreneurship can be the differential to obtain competitive advantage. Several scholars recognize the importance that intrapreneurship has in organizations. Therefore, this work aims to identify the existence of an organizational culture oriented to entrepreneurship at Reserva, a company that has already won awards from renowned magazines for being recognized as an innovator in its market.
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