Título: | NETFLIX - A NEW PARADIGM IN THE ENTERTAINMENT INDUSTRY: ANALYSIS AND VALUATION | ||||||||||||
Autor(es): |
RAFAEL MUSSOI CATTLEY |
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Colaborador(es): |
ANDRE CABUS KLOTZLE - Orientador |
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Catalogação: | 26/FEV/2021 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=51596@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=51596@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.51596 | ||||||||||||
Resumo: | |||||||||||||
The purpose of this thesis is to estimate the fair value for Netflix stock (traded in NASDAQ under the ticker NFLX, with equivalent receipts traded in the Brazilian exchange B3 under the ticker NFLX34), using the Discounted Cash Flow valuation methodology. In order to accomplish this goal and to inform the premises used in the financial model, an analysis of the global entertainment industry and of the company s competitive positioning will also be performed. Results show that, under the assumptions utilized, the fair price for Netflix stock is USS 660,45, which represents a potential upside of approximately 57 percent.
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