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Estatística
Título: CASE STUDY OF A WORLD OF WARCRAFT MONETIZATION MODEL IN CORPORATE FINANCIAL MANAGEMENT.
Autor(es): RAPHAEL FREITAS DE OLIVEIRA C REGO
Colaborador(es): FERNANDO CARLOS RODRIGUES CORTEZI - Orientador
Catalogação: 22/ABR/2020 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=47626@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=47626@2
DOI: https://doi.org/10.17771/PUCRio.acad.47626
Resumo:
The work aims to analyze two different worlds: business and games. Analyzing with managerial eyes, the author realized that there was a kind of "financial management system" in the game World of Warcraft, and understanding this system was important for enhancing performace. Using the case study as a research method, the author defined two specific subjects, the system created by him and a services company, to observe their financial management practices and analyze its strategic functioning. By comparing the two management models, it was possible to do an analysis of what could be learned and applied in order to improve both performances. The conclusion was that companies and managers can benefit from the research outcome.
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