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TRABALHOS DE FIM DE CURSO @PUC-Rio
Consulta aos Conteúdos
Estatística
Título: DIGITAL INFLUENCER INFLUENCE IN GLOBOPLAY SALES
Autor(es): PAULA DO COUTO COSTA
Colaborador(es): VIVIAN PEUKER SARDON STEINHAUSER - Orientador
Catalogação: 22/ABR/2020 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=47612@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=47612@2
DOI: https://doi.org/10.17771/PUCRio.acad.47612
Resumo:
Social networks are increasing its presence in people s daily lives, causing an expansion in this kind of media. Thus, several companies realized that they could use those social media to promote and sell their products using digital influencers as a tool, since they already have a connection with their audience. The present study aims to investigate the impact of communications used by digital influencers in advertising, supporting sales of the video streaming platform Globoplay.
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