TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | AN ANALYSIS ON THE SOCIAL MEDIAS OF THE MUSEU DE ARTE DO RIO: HOW TO ENHANCE ITS PRESENCE IN THE DIGITAL ENVIRONMENT | ||||||||||||
| Autor(es): |
THOMAS ANTONIO ALBUQUERQUE |
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| Colaborador(es): |
VIVIAN PEUKER SARDON STEINHAUSER - Orientador |
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| Catalogação: | 22/ABR/2020 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=47604@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=47604@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.47604 | ||||||||||||
| Resumo: | |||||||||||||
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This work aims to investigate, analyze and understand the use of social medias (Facebook, Instagram, Twitter and Youtube) within the communication strategy of the Museu de Arte do Rio. Through the combination of the knowledge acquired by the analysis of performance reports of the institution s social medias, together with interviews with museum visitors and a member of its communication team, it was possible to estimate the importance of such medias, in which they are not restricted to the dissemination of information, but assume
as well the task of creating a unique brand. From the development of this knowledge, recommendations were made to the museum, with the purpose of enhancing its digital presence through the creation of relevant online content for its followers.
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