The emergence of the internet has completely changed the buying behavior of consumers who are moving from physical shopping to online shopping. People s attention became an important asset for companies and competition for it sharpened creativity and the need to innovate and capture attention. Affiliate marketing has emerged in this medium as an alternative form of income for some and as a way of expanding the visibility of product for others. But what are the important elements in ad communication and how do consumers perceive and react to it? This paper aims to understand the perception and attitude of consumers and stakeholders about ads for affiliate marketing courses.