TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | HABIB S: THE BUSINESS STRATEGY BEHIND THE R$1.20 ESFIHA | ||||||||||||
| Autor(es): |
ILLAN STERN |
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| Colaborador(es): |
FABIO DE OLIVEIRA PAULA - Orientador |
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| Catalogação: | 15/ABR/2020 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=47482@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=47482@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.47482 | ||||||||||||
| Resumo: | |||||||||||||
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Habib s is able to offer the consumer affordable prices while maintaining the quality of the products. The objective of this project is to understand how the company was able to maintain the leadership in cost, also showing how was the process of vertical integration. The concepts used deal with themes such as Porter s
Tripology, Vertical Integration and Strategy. An exploratory research was made through the selection of subjects with experience in this market to answer a questionnaire, and the data were analyzed and interpreted by the author. The project has an understanding of how the organization conquered market-share, from the strategy outlined and the effects of this decision making.
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