TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE PERCEPTION OF CARIOCA SUPPORTER S IN RELATION TO JOINT-STOCK COMPANIES IN SOCCER | ||||||||||||
| Autor(es): |
GABRIEL STAWNITZER CARDIA |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 14/ABR/2020 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=47436@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=47436@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.47436 | ||||||||||||
| Resumo: | |||||||||||||
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This paper was carried out with the purpose of identify the opinion of the fans of the four major soccer clubs of Rio de Janeiro - Botafogo F.R., C.R. Flamengo, Fluminense F.C. and C.R. Vasco da Gama - regarding a possible structural change of the association model by the so-called joint-stock model, becoming a corporation. Several marketing concepts were studied to analyze the relevance of factors such as brand, identity and club tradition. A field research was conducted using questionnaires as a means of data collection. The obtained results indicate the perception of the fan in relation to the business model of the clubs, evaluating different scenarios, of maintenance and alteration of the identity of the institution.
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