TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ABANDONMENT OF CARTS IN E-COMMERCES IN BRAZIL INTI CASE | ||||||||||||
| Autor(es): |
ELIZABETE DE SOUZA MENEZES |
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| Colaborador(es): |
VIVIAN PEUKER SARDON STEINHAUSER - Orientador |
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| Catalogação: | 08/ABR/2020 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=47391@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=47391@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.47391 | ||||||||||||
| Resumo: | |||||||||||||
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This study aims to investigate the reasons and impacts of the number of abandoned
carts in Brazilian e-commerces, based on the case of Inti Brazilian Beachwear, a beachwear
e-commerce. For this objective, interviews were conducted with a selection of customers and
potential customers who abandoned carts on the site during the survey period, as well as an
analysis of an abandoned carts sample and completed orders. From the answers of the
interviews and brand communication channels, analyzes were elaborated and later applied to
Inti, aiming the impulse of sales and reduction or abandonment of carts on the website.
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