This study aims to understand what are the main factors that facilitate or hinder the production and marketing of organic products in the state of Rio de Janeiro and how it works to overcome the barriers. Partnerships stand out as facilitating factors. These partnerships involve building trust between producers (cooperatives) and producers and sellers, which help shorten the supply chain and increase producers profits. As hindering factors, costs and lack of certification of sellers appeared as the most prominent. Partnerships between suppliers, the adoption of SPG certification by producers and the sale of certified products are strategies that appear relevant in the sample. The performance of class entities, such as ABIO and UNACOOP, was also important in the opinion of respondents.