Título: | DEATH OF ARTISTS AND CONSUMER BEHAVIOR IN FRONT OF FATALITIES | ||||||||||||
Autor(es): |
LUCAS COLLI TAPPARO |
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Colaborador(es): |
VIVIAN PEUKER SARDON STEINHAUSER - Orientador |
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Catalogação: | 24/JAN/2020 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=46578@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=46578@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.46578 | ||||||||||||
Resumo: | |||||||||||||
Humans die daily. The way that people deal with the demise of loved ones is different when compared to the death unknown people, producing different kinds empaths. The consumer, curiously, also behaves differently in front of the deaths of idols and outstanding personalities in their lives, even when the relation is distant and non-reciprocal. This behavior is exploited by the broad industry (in this study, specifically the music industry), selling an experience of reviving the artist s remarkable moments and leading to a media explosion, reactivating forgotten artists and even generating posthumous celebrities. This work aims to understand the consumer side of the fatalities, understanding what makes him feel touched by a person with a small or nonexistent kind of contact, based on concepts of Value, Feeling and Perception, Consumer Behavior, Phonographic Industry and Celebrities.
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