The impact of human action in the environment is increasingly evident and alarming, demonstrating that the indiscriminate overproduction of food needs to come to a halt. That being said, one of the biggest reasons of these environmental problems is associated with food consumption. In this regard, this study analyses if there is change in consumer habits when consumers are aware of the negative impacts caused by the way they consume food. That being said, many theories related to the subject are approached, such as consumer habits, conscious consumerism, agricultural systems, the Green Revolution and healthy food consumption.