TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE IMPACT OF EXPERIENCE IN FOOTBALL CONSUMPTION | ||||||||||||
| Autor(es): |
THOR RICHTER |
||||||||||||
| Colaborador(es): |
DANIEL KAMLOT - Orientador |
||||||||||||
| Catalogação: | 15/JAN/2020 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=46507@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=46507@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.46507 | ||||||||||||
| Resumo: | |||||||||||||
|
Football is the most popular sport in the world. The biggest World Cup champion is the Brazilian national team, but the revenue within the national championship stadiums has been falling with each passing year. The focus of the work is to understand the behavior of fans and how experience can impact consumption within stadiums. The work will be aimed at the public of the city of Rio de Janeiro who attends Maracanã and aims to give suggestions to the stadium managers on how to increase the consumption of the products offered and how to make fans spend more time inside the stadium taking advantage of a complete experience. Success stories such as the NBA and the Super Bowl, both North American, served as an example of how to please the public without depending on the quality of the main game. There are only incentives left for fans to return to the stadium and increase club revenue.
|
|||||||||||||
|
|||||||||||||