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TRABALHOS DE FIM DE CURSO @PUC-Rio
Consulta aos Conteúdos
Estatística
Título: VALUATION OF A WORLD LEADER OF THE MEDIA SECTOR: NETFLIX
Autor(es): JULIANA NABUCO DE M L V RENAULT
Colaborador(es): LUIZ EDUARDO TEIXEIRA BRANDAO - Orientador
Catalogação: 20/DEZ/2019 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=46461@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=46461@2
DOI: https://doi.org/10.17771/PUCRio.acad.46461
Resumo:
This work seeks to determine the value of Netflix in order to verify if it is over or undervalued by the market. Two valuation models were used: a subscription-based approach and a relative valuation based on multiples. In addition, the external and internal factors of the organization were also analyzed such as its business model, the streaming industry and main players, with the intention of projecting future results. The results indicate that even though the company manages to grow at double-digit rates, adds a relatively high value with new users and has corporate costs under control, Netflix finds itself overvalued in the market. Therefore, its stock doesn t have a buy recommendation.
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