TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE ACKNOWLEDGED PROMOTION STRATEGIES OF RETAIL STORES THAT ATTRACT LOW INCOME CONSUMER WOMEN, TO BUY BEAUTY PRODUCTS DURING GUANABARA S BEAUTY PROMOTION WEEK | ||||||||||||
| Autor(es): |
JULIANA FERNANDES ALVES |
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| Colaborador(es): |
VIVIAN PEUKER SARDON STEINHAUSER - Orientador |
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| Catalogação: | 20/DEZ/2019 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=46458@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=46458@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.46458 | ||||||||||||
| Resumo: | |||||||||||||
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The cosmetics and beauty universe have a strong presence in Brazil, and because of that, numerous companies take advantage of this cultural tendency of Brazilian women that correlates with their vanity. This study aims to understand how the marketing strategies of retail stores attract low income consumer women, focusing on how they buy beauty products in the Guanabara famous and annual beauty promotion week. The concepts of: behavior, retail marketing, cosmetics in Brazil, social acceptance and the low-income market of women were analyzed. The research was qualitative and exploratory.
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