TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE INTERNET AND THE SALE OF HOMEMADE SWEETS: AN ANALYSIS OF E-COMMERCE FOR SALES OF HOMEMADE SWEETS IN BRAZIL | ||||||||||||
| Autor(es): |
MILENA BALLASSIANO HECHTMAN |
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| Colaborador(es): |
MARTIM FRANCISCO DE OLIVEIRA E SILVA - Orientador |
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| Catalogação: | 10/DEZ/2019 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=46301@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=46301@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.46301 | ||||||||||||
| Resumo: | |||||||||||||
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This study is about handmade sweets virtual market in Brazil, with the aim of identifying the main opportunities and threats for entrepreneurs who work, or intend to operate in this market, identifying the effect of different distribution channels, such as the Internet, on their strategies of business. The study presents several perceptions of interviewees who sell or buy handmade sweets in different sales channels added to some studies of several authors. Finally, the it points out the main challenges and opportunities of this market and its virtual sale, suggesting new studies in the area.
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