TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | A STUDY ABOUT MOTIVATION AND PROFILE IN USE OF CELULAR PHONE SERVICES IN UNIVERSITY | ||||||||||||
| Autor(es): |
MARCELA ABREU SALLES |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 26/FEV/2004 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4529@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4529@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.4529 | ||||||||||||
| Resumo: | |||||||||||||
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The main objective of the study presented herein was to
study and analyze the profile of cellular user in the
university environment and the motivations behind their
usage. The data used in this analysis was obtained through
field research including a questionnaire compiled
specifically for university students. The obtained results
confirm that the majority of university students prefer to
use monthly (post-paid) plans for cellular services and
they generally do not like pay-as-you-go (pre-paid) service
plans. The research also indicates that the typical
university customer will generally spend R$80.00 or more
per month on cellular services. The conclusion reached
through this research is that university students are most
certainly among the most sought-after of customer groups
for cellular operators: heavy users.
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