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Título: EXPEDITION COLDTIRES - ALASKA / RIO DE JANEIRO: A DREAM, A PROJECT, A BUSINESS
Autor(es): SERGIO EDUARDO VIANNA JUNIOR
Colaborador(es): MARCOS LOPEZ REGO - Orientador
Catalogação: 06/FEV/2004 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4488@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=4488@2
DOI: https://doi.org/10.17771/PUCRio.acad.4488
Resumo:
The present study was done with the purpose of trading working tools used by project`s manager into useful tools for a product development project. Besides the development of it`s own product and a trademark, a horizon of possibilities will be carried out by the author and also its project manager. The project consists of developing a media`s product with its all features, starting from COLDTIRES expedition - Alaska / Rio de Janeiro. If it is expected for the project to succeed and become feasible it is necessary that its management happens in a professional way, what will develop a unique product.
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